mumbrella :Facebook admits it vastly overestimated video view lengths





Facebook admits it vastly overestimated video view lengths


Facebook admits it vastly overestimated video view lengths
Less creative than men?Reluctant bosses?Glass ceiling?


Facebook says it gave advertisers inflated video metrics


Facebook says it gave advertisers inflated video metrics
Facebook says it has been giving marketers an inflated number for the average time being spent viewing online clips.Getty ImagesSarah Frier and Adam Satariano by Facebook's rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network.Now the company is disclosing it has been giving marketers an inflated number for the average time being spent viewing online clips.


Facebook admits to over-inflating key video view metrics


Facebook admits to over-inflating key video view metrics
Mark ZuckerbergIt has emerged that Facebook has been over-inflating video view metrics for around two years, fuelling the debate around digital players' 'walled gardens' and the need for independent third-party measurement across the platform.The error emerged in a Wall Street Journal article yesterday, which outlined that the metric used for calculating the average time users spent with video was only including views of more than three seconds.By not including views of less than three seconds in the 'Average Duration of Video Viewed' metric, the average would have skewed higher making it seem as though users were watching for longer.


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