Facebook Apologizes for Overstating Video Metrics
Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos.The incorrect numbers were displayed to partners, including advertisers and publishers, for more than two years, as Facebook aggressively challenged YouTube for online video dominance and urged partners to embrace video publishing and advertising on the platform.While Facebook called the problem a "discrepancy,'' it is a troublesome admission for major advertising agencies and publishers that rely on Facebook's metrics to assess their investments on the platform — whether a 15-second ad or a lengthy video production.
Is Facebook Video a Total Scam? Facebook Issues a Formal Statement...
Is Facebook Video a Total Scam?Facebook Issues a Formal Statement…Last year, Digital Music News started raising serious questions about Facebook video counts and session metrics.That included specific suspicions of wildly inflated average session lengths.
Facebook Says It's Sorry It Vastly Overestimated Video Watch Time for Two Years
Facebook has issued a public apology in the wake of today's report by the Wall Street Journal (WSJ) that, for two years, it overestimated average video watch time on the platform by between 60% and 80%, angering marketers who were buying ads to run against the clips and potentially steering their buys away from competitors such as YouTube, Twitter and TV networks, as well as misleading publishers about the performance of their content."About a month ago, we found an error in the way we calculate one of the video metrics on our dashboard – average duration of video viewed," wrote David Fischer, vp of business and marketing partnerships for Facebook, in a blog post."The metric should have reflected the total time spent watching a video divided by the total number of people who played the video.
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