geekwire : Facebook advertisers can exclude users based on race, sexual orientation, and gender

Facebook advertisers can exclude users based on race, sexual orientation, and gender

If you wanted to make a chunk of change selling "Make America Great Again" hats and didn't think they'd do particularly well among Hispanics and bisexuals, Facebook's advertising portal would allow you to exclude those groups.That's the crux of a report published today by journalism non-profit ProPublica.It revealed how Facebook's self-serve ads site lets users weed out specific groups they don't want seeing their promotions.

Facebook accused of discrimination by allowing advertisers to target users by 'ethnic affinity'

Facebook may be violating federal anti-discrimination laws by letting advertisers target users based on "ethnic affinities," according to a report published Friday.The social network has long provided advertisers with the option of picking what particular types of users they want their content delivered to, according to factors ranging from musical interests to alma mater.In November 2014, the network began allowing advertisers to target specific "ethnic affinities" — Facebook-defined categories including African-American, Asian-American and Hispanic.

Facebook lets advertisers exclude users by race

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