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People using Android devices will be able to continue listening to a Live Audio broadcast even if they leave the Facebook app or lock their phones.File photo | Photo Credit: Reutersmore-inAfter successfully rolling out the live video feature, Facebook has now introduced "Live Audio" option — like traditional radio or podcasting — in your News Feed where users will be able to broadcast audio directly to the social network."We know that sometimes publishers want to tell a story on Facebook with words and not video.
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The Facebook Inc. logo is displayed in front of the company's headquarters in Menlo Park, Calif. on May 18, 2012.The BBC and HarperCollins are two of the publishers chosen by Facebook to test out its new answer to podcasting and radio, called Live Audio.The social network announced the feature on Tuesday, explaining in a blog post that "we know that sometimes publishers want to tell a story... with words and not video."
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Lifestyle publishers Brit + Co and Mindbodygreen see an opportunity in using Facebook Live to mesh with their commerce businesses.Last month, Brit + Co pushed out a 30-minute Facebook Live video starring expert handletterrer Brittany Luiz, who took requests from commenters for artsy signs of what people were thankful for.Viewership was modest, with 17,000 views and more than 380 comments.
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Facebook debuts Live Audio on its platform
People using Android devices will be able to continue listening to a Live Audio broadcast even if they leave the Facebook app or lock their phones.File photo | Photo Credit: Reutersmore-inAfter successfully rolling out the live video feature, Facebook has now introduced "Live Audio" option — like traditional radio or podcasting — in your News Feed where users will be able to broadcast audio directly to the social network."We know that sometimes publishers want to tell a story on Facebook with words and not video.
read more from here
Facebook Debuts Live Audio Broadcasts
The Facebook Inc. logo is displayed in front of the company's headquarters in Menlo Park, Calif. on May 18, 2012.The BBC and HarperCollins are two of the publishers chosen by Facebook to test out its new answer to podcasting and radio, called Live Audio.The social network announced the feature on Tuesday, explaining in a blog post that "we know that sometimes publishers want to tell a story... with words and not video."
read more from here
Publisher trend inception: Facebook Live meets commerce strategies
Lifestyle publishers Brit + Co and Mindbodygreen see an opportunity in using Facebook Live to mesh with their commerce businesses.Last month, Brit + Co pushed out a 30-minute Facebook Live video starring expert handletterrer Brittany Luiz, who took requests from commenters for artsy signs of what people were thankful for.Viewership was modest, with 17,000 views and more than 380 comments.
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