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You could start seeing original shows on Facebook.Mashable confirmed the tech giant is working on funding its own entertainment content.SEE ALSO: Everyone hates Facebook's 'Year in Review,' not just youThe company, which has spent the bulk of 2016 promoting and pushing Facebook Live, hopes to "kickstart" content for its recently created video tab, Facebook Head of Global Creative Strategy Ricky Van Veen said in a statement.
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Facebook is looking into the possibility of buying its own video content from creative partners, including original scripted and unscripted shows, as well as sports.The desire is to help "kickstart" an overall "ecosystem of partner content," according to College Humor co-founder and recent Facebook team employee Ricky Van Veen speaking to Recode.This isn't entirely new territory for Facebook; the company has done deals with media organizations that provides them revenue in exchange for using its Facebook Live video broadcasting platform, for instance.
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Facebook wants to dip its toes into original and licensed video at a time when brands are increasingly seeking digital video advertising opportunities.The Interactive Advertising Bureau said advertisers are spending more than $10 million a year in the U.S. on the category, up 85 percent from just two years ago.The advertising community surveyed expressed "robust spend optimism" on increasing the budget for digital video ads, whereas most of the same people expected to maintain TV ad spend levels.
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follow the latest progress in facebook in different sites most famous technicals "Saba Hamedy" by 2016-12-16 at 6:59
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Facebook moves toward funding original scripted shows
You could start seeing original shows on Facebook.Mashable confirmed the tech giant is working on funding its own entertainment content.SEE ALSO: Everyone hates Facebook's 'Year in Review,' not just youThe company, which has spent the bulk of 2016 promoting and pushing Facebook Live, hopes to "kickstart" content for its recently created video tab, Facebook Head of Global Creative Strategy Ricky Van Veen said in a statement.
read more from here
Facebook exploring creation of its own original video content
Facebook is looking into the possibility of buying its own video content from creative partners, including original scripted and unscripted shows, as well as sports.The desire is to help "kickstart" an overall "ecosystem of partner content," according to College Humor co-founder and recent Facebook team employee Ricky Van Veen speaking to Recode.This isn't entirely new territory for Facebook; the company has done deals with media organizations that provides them revenue in exchange for using its Facebook Live video broadcasting platform, for instance.
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Why Facebook is investing in original and licensed video
Facebook wants to dip its toes into original and licensed video at a time when brands are increasingly seeking digital video advertising opportunities.The Interactive Advertising Bureau said advertisers are spending more than $10 million a year in the U.S. on the category, up 85 percent from just two years ago.The advertising community surveyed expressed "robust spend optimism" on increasing the budget for digital video ads, whereas most of the same people expected to maintain TV ad spend levels.
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