collected by :Molly Tony
Messenger chief David Marcus announced today that Messenger now has over 1.2 billion monthly active users (MAUs). Messenger has doubled in two yearsThe news comes after Facebook said that Messenger hit 1 billion MAUs last July, which was just a few months after the 900 million milestone. Messenger added group payments just yesterday, expanding the service's ability for users to send money back and forth. Show me the moneyWith both services reaching critical mass, it's now time for Facebook to turns its efforts toward monetization. Facebook is reportedly also working on WhatsApp for Business, which similarly hopes to connect users with brands (with the brands paying for the privilege).
As it stated in
Now with 1.2 billion monthly active users, "we increased engagement massively in terms of number of messages sent per active user. Normally adding 200 million users in 8 months to a product that already has a billion would reduce the average engagement, but most apps don't have Facebook Messenger's network effect. It grew just a bit slower, since last time it got from 800 million to 1 billion users in just six months. Yet even if Messenger doesn't start churning out cash, it's contributing massively to Facebook's success by locking people into its ecosystem. And it's driving revenue back on Facebook with News Feed ads that start a Messenger conversation with a product sales rep or bot when clicked.
to read more visit us Facebook
Messenger chief David Marcus announced today that Messenger now has over 1.2 billion monthly active users (MAUs). Messenger has doubled in two yearsThe news comes after Facebook said that Messenger hit 1 billion MAUs last July, which was just a few months after the 900 million milestone. Messenger added group payments just yesterday, expanding the service's ability for users to send money back and forth. Show me the moneyWith both services reaching critical mass, it's now time for Facebook to turns its efforts toward monetization. Facebook is reportedly also working on WhatsApp for Business, which similarly hopes to connect users with brands (with the brands paying for the privilege).
As it stated in
Facebook Messenger now reaches 1.2 billion users
(Photo: Facebook Messenger)SAN FRANCISCO — Messenger, Facebook's homegrown chat app, says it has reached 1.2 billion users. Facebook Messenger says it now has 1.2 billion monthly active users. When former PayPal executive David Marcus joined Facebook as Messenger chief in June 2014, Messenger had fewer than 300 million users. The Messenger app debuted in 2011 but didn't take off until 2014 when Facebook removed the messaging app from its main app. Facebook Messenger had 105.2 million active users in the U.S. last year, claiming four out of 10 mobile phone users, according to research firm eMarketer.Now with 1.2 billion monthly active users, "we increased engagement massively in terms of number of messages sent per active user. Normally adding 200 million users in 8 months to a product that already has a billion would reduce the average engagement, but most apps don't have Facebook Messenger's network effect. It grew just a bit slower, since last time it got from 800 million to 1 billion users in just six months. Yet even if Messenger doesn't start churning out cash, it's contributing massively to Facebook's success by locking people into its ecosystem. And it's driving revenue back on Facebook with News Feed ads that start a Messenger conversation with a product sales rep or bot when clicked.
to read more visit us Facebook
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