"Awful Announcing" : Facebook expands video push with ad tools and exclusive shows, ESPN and Vox are involved
as declared in In particular, it's easy to see Vox doing 4-10 minute video shows for Facebook through SB Nation. From Garrett Sloane at Advertising Age, here are more details:Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps. Two weeks after the Facebook premiere, spotlight shows can go to YouTube and other social platforms, sources said. On the other hand, budgets for spotlight shows sit between $10,000 and $40,000 per episode, sources said. Those "spotlight" shows would seem to be a fit for sports, too.
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Locking in younger users now will mean more video advertising dollars later, given that their highest-earning years are likely ahead of them. As it begins producing original video content, Facebook looks to be using the same strategy it has applied with success in hiring workers, acquiring companies and attacking rivals:Target the young and irreverent first. Facebook will partner with BuzzFeed, Vox Media and other news and entertainment companies focused on millennials to produce its first set of TV shows, according to Reuters. If this latest incarnation of CEO Mark Zuckerberg's youth strategy succeeds, the company could soon apply to TV networks the same competitive pressure it's already putting on rivals like Twitter and Snapchat. In the first quarter, Facebook advertising revenue surged 51 percent from a year earlier.
Instead, Facebook will follow the strategy of its (now) competitors, Netflix and Amazon, by paying and claiming ownership for scripted TV shows. By adding original TV shows and movies, it hopes users will have another reason to stay on the service longer. This is an attempt to attract that audience and keep the retention of Facebook users high. Why it matters to you Instead of watching live content on Facebook, soon it may have scripted shows. Facebook has officially signed deals with Vox Media, ATTN:, and Buzzfeed, and others to produce original video content.
to read more visit us Facebook
collected by :Andro Alex
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Facebook focusing on youth in video strategy
Locking in younger users now will mean more video advertising dollars later, given that their highest-earning years are likely ahead of them. As it begins producing original video content, Facebook looks to be using the same strategy it has applied with success in hiring workers, acquiring companies and attacking rivals:Target the young and irreverent first. Facebook will partner with BuzzFeed, Vox Media and other news and entertainment companies focused on millennials to produce its first set of TV shows, according to Reuters. If this latest incarnation of CEO Mark Zuckerberg's youth strategy succeeds, the company could soon apply to TV networks the same competitive pressure it's already putting on rivals like Twitter and Snapchat. In the first quarter, Facebook advertising revenue surged 51 percent from a year earlier.
Facebook signs deals to push out original TV shows for upcoming video service
Instead, Facebook will follow the strategy of its (now) competitors, Netflix and Amazon, by paying and claiming ownership for scripted TV shows. By adding original TV shows and movies, it hopes users will have another reason to stay on the service longer. This is an attempt to attract that audience and keep the retention of Facebook users high. Why it matters to you Instead of watching live content on Facebook, soon it may have scripted shows. Facebook has officially signed deals with Vox Media, ATTN:, and Buzzfeed, and others to produce original video content.
to read more visit us Facebook
collected by :Andro Alex
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