"CNBC" declare : Facebook focusing on youth in video strategy

collected by :Andro Alex

as informed in Locking in younger users now will mean more video advertising dollars later, given that their highest-earning years are likely ahead of them. As it begins producing original video content, Facebook looks to be using the same strategy it has applied with success in hiring workers, acquiring companies and attacking rivals:Target the young and irreverent first. Facebook will partner with BuzzFeed, Vox Media and other news and entertainment companies focused on millennials to produce its first set of TV shows, according to Reuters. If this latest incarnation of CEO Mark Zuckerberg's youth strategy succeeds, the company could soon apply to TV networks the same competitive pressure it's already putting on rivals like Twitter and Snapchat. In the first quarter, Facebook advertising revenue surged 51 percent from a year earlier.


as informed in But the Melbourne mother is not the only one who wants to share childbirth updates on the Internet. Now, Adele Barbaro - better known as The Real Mumma online - has made the announcement that she, too, will document her childbirth live on camera. The mother-of-one added that she hopes 'it will give a great insight into childbirth for those that are expecting soon or maybe even their partners too'. 'So I want to go further and document it live in video format for the world to see and share in the beautiful moment that birth is.' 'I want to show that labour is nothing like the movies and you can't plan for any of it!,' she continued.

Woman who plans to video her childbirth on Facebook
as informed in

Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources

SELL EXTERNALLYFacebook said in December it would buy original scripted and unscripted programming for its video service. For the second tier of shorter shows, Facebook will pay $10,000 to $35,000 for each show and give creators 55 percent of revenue from ads, the sources said. Vox, BuzzFeed, ATTN and Group Nine Media - the holding company for Thrillist, NowThis and The Dodo - are all working on short-form content for the new Facebook service, the sources said. Ads will run during both the long-form and short-form shows. Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.

Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources


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