collected by :Molly Tony
Share on twitter Max Mason by Facebook has admitted to yet another error in its video measurement and has been forced to refund affected advertisers. Last year, it had a number of bugs revealed on several separate occasions which shows it inflated its metrics to advertisers. "Advertisers will receive a full credit for the charges they incurred for these misattributed clicks," Facebook said in a statement overnight. The error occurred when mobile users used browsers rather than the Facebook mobile app. Facebook said the median refund was $10, but could not confirm the total amount to be refunded.
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"This bug occurred when people were on mobile web browsers on smartphones -- not on desktop or in the Facebook mobile app." Facebook on Tuesday acknowledged it had overcharged some advertisers for video ads on the social media site's mobile carousel. The company said just 0.04 percent of ad impressions triggered the glitch, because relatively few users access Facebook via their mobile web browsers. "During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks," Facebook wrote in a post on its site. It was the latest in a long string of admissions about incorrect advertising metrics by the company.
to read more visit us Facebook
Share on twitter Max Mason by Facebook has admitted to yet another error in its video measurement and has been forced to refund affected advertisers. Last year, it had a number of bugs revealed on several separate occasions which shows it inflated its metrics to advertisers. "Advertisers will receive a full credit for the charges they incurred for these misattributed clicks," Facebook said in a statement overnight. The error occurred when mobile users used browsers rather than the Facebook mobile app. Facebook said the median refund was $10, but could not confirm the total amount to be refunded.
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Facebook refunds advertisers over measurement error
It's just the latest in a growing list of ad measurement mistakes revealed by Facebook since last September. Facebook's ad sales, which account for nearly all of its overall revenue, hit $7.85 billion in the most recent quarter. Facebook (FB, Tech30) said Tuesday it is offering refunds after a "bug" caused some advertisers to be billed incorrectly when users clicked on videos in a carousel ad unit. Verna says that Facebook and Google (GOOGL, Tech30) -- the two dominant online platforms among advertisers -- have "a lot of leverage here." The error is said to have been limited to those checking Facebook through their smartphone web browser, as opposed to the app."This bug occurred when people were on mobile web browsers on smartphones -- not on desktop or in the Facebook mobile app." Facebook on Tuesday acknowledged it had overcharged some advertisers for video ads on the social media site's mobile carousel. The company said just 0.04 percent of ad impressions triggered the glitch, because relatively few users access Facebook via their mobile web browsers. "During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks," Facebook wrote in a post on its site. It was the latest in a long string of admissions about incorrect advertising metrics by the company.
to read more visit us Facebook
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