"theverge" : Facebook reportedly orders original video shows from BuzzFeed and Vox

as informed in BuzzFeed and Vox are among the media companies that have signed deals with the company to create short-form series, according to Reuters. Other media companies that have reached deals with Facebook besides BuzzFeed include ATTN and Group Nine Media, which publishes NowThis, Thrillist, and the Dodo, according to Reuters. Reuters reports there will be two types of shows: 20- to 30-minute shows that Facebook will own outright, and 5- to 10-minute shows that will be owned by the media companies, with Facebook taking a 45 percent cut of the ad revenue. The shows, which were originally expected to debut next month, are now expected to arrive closer to the end of summer. Facebook's push into original video represents an effort to siphon advertising dollars away from the fading institution of television.


as informed in

Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources


Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources
SELL EXTERNALLYFacebook said in December it would buy original scripted and unscripted programming for its video service. For the second tier of shorter shows, Facebook will pay $10,000 to $35,000 for each show and give creators 55 percent of revenue from ads, the sources said. Vox, BuzzFeed, ATTN and Group Nine Media - the holding company for Thrillist, NowThis and The Dodo - are all working on short-form content for the new Facebook service, the sources said. Ads will run during both the long-form and short-form shows. Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.

Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources


Exclusive: Facebook signs BuzzFeed, Vox, others for original video shows - sources
SELL EXTERNALLYFacebook said in December it would buy original scripted and unscripted programming for its video service. For the second tier of shorter shows, Facebook will pay $10,000 to $35,000 for each show and give creators 55 percent of revenue from ads, the sources said. Vox, BuzzFeed, ATTN and Group Nine Media - the holding company for Thrillist, NowThis and The Dodo - are all working on short-form content for the new Facebook service, the sources said. Ads will run during both the long-form and short-form shows. Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.


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