Vote Leave's targeted Brexit ads released by Facebook

as mentioned in A Vote Leave campaign poster. The pro-Brexit adverts produced by Grimes' group were seen a minimum of 45m times, with three-fifths of the audience aged over 35. Millions of views of the BeLeave adverts were among people who were over the pension age. A Vote Leave campaign poster. Veterans for Britain, another Brexit campaign group, also used AggregateIQ to place its Facebook adverts, but its data was not released.

Why unskippable Stories ads could revive Facebook – TechCrunch

The shift from News Feed ads to Stories ads will be a bigger transition than desktop ads to mobile ads for Facebook. Each would hope the other would show unskippable ads first so it could try to steal their pissed-off users. An Instagram spokesperson told me they had "no plans to share right now" about unskippable ads, and a Facebook spokesperson said "We don't have any plans to test unskippable stories ads on Facebook or Instagram." But plans can change. By making some Stories ads unskippable, Facebook's apps could charge more while making them more impactful for advertisers. Employing unskippable ads could also create an incentive for people to pay for a hypothetical ad-free Facebook Premium subscription in the future.

Vote Leave's targeted Brexit ads released by Facebook

referring to Image copyright PAThe official Vote Leave campaign spent more than £2.7m on targeting ads at specific groups of people on Facebook - helping it to win the 2016 EU referendum. Northern Ireland's Democratic Unionist Party spent £32,750.73 with AIQ on pro-Brexit Facebook ads. Only 16 of the ads were delivered to users in Northern Ireland, according to the Facebook data. The odds of winning the contest - which Vote Leave funded through an insurance policy - were calculated at one in 5,000,000,000,000,000,000,000. But former Vote Leave chief, Matthew Elliott, said the ads never ran, so we removed that reference.

collected by :Roy Mark