Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics
The changes, which were mostly based on advertiser feedback, will roll out in Ads Manager and through the Facebook Ads API within the next few weeks. First, Facebook is tweaking its 3-second video view and 10-second video view so that they no longer count repeated viewing. Next, Facebook is introducing a metric that separates video plays from ad impressions. Offering a metric that distinguishes between video impressions and video plays is a concession to advertisers. Integral Ad Science and DoubleVerify are already in place to measure video plays, with a solution from Moat coming soon.
New age discrim row: Accenture, Facebook sued by sales boss for favoring 'new blood' • The Register
not to mention "Mr Stephens ran a successful sales program at Accenture for Facebook. RecessionLast year, America's Equal Employment Opportunity Commission received 18,376 age discrimination complaints. Two out of three workers age 45 or older have experienced age discrimination while at work, said age-based advocacy group AARP last week. Former employees of HP and IBM have made similar age discrimination claims recently. "What we're trying to do with this and other lawsuits is to reduce and prevent age discrimination in the workplace.China Said to Quickly Withdraw Approval for New Facebook Venture
SHANGHAI — For Facebook, success in China was brief. For several hours, a Chinese government database showed that Facebook had gained approval to open a subsidiary in the eastern province of Zhejiang. Facebook said it would use the company to set up an innovation hub there. Now the approval has been withdrawn, according to a person familiar with the matter who declined to be named because the person was not authorized to speak on the record. While the about-face does not definitively end Facebook's chances of establishing the company, it makes success very unlikely, the person said.
Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics
The changes, which were mostly based on advertiser feedback, will roll out in Ads Manager and through the Facebook Ads API within the next few weeks. First, Facebook is tweaking its 3-second video view and 10-second video view so that they no longer count repeated viewing. Next, Facebook is introducing a metric that separates video plays from ad impressions. Offering a metric that distinguishes between video impressions and video plays is a concession to advertisers. Integral Ad Science and DoubleVerify are already in place to measure video plays, with a solution from Moat coming soon.China Said to Quickly Withdraw Approval for New Facebook Venture
according to "Mr Stephens ran a successful sales program at Accenture for Facebook. RecessionLast year, America's Equal Employment Opportunity Commission received 18,376 age discrimination complaints. Two out of three workers age 45 or older have experienced age discrimination while at work, said age-based advocacy group AARP last week. Former employees of HP and IBM have made similar age discrimination claims recently. "What we're trying to do with this and other lawsuits is to reduce and prevent age discrimination in the workplace.New age discrim row: Accenture, Facebook sued by sales boss for favoring 'new blood' • The Register
SHANGHAI — For Facebook, success in China was brief. For several hours, a Chinese government database showed that Facebook had gained approval to open a subsidiary in the eastern province of Zhejiang. Facebook said it would use the company to set up an innovation hub there. Now the approval has been withdrawn, according to a person familiar with the matter who declined to be named because the person was not authorized to speak on the record. While the about-face does not definitively end Facebook's chances of establishing the company, it makes success very unlikely, the person said.
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