Why unskippable Stories ads could revive Facebook – TechCrunch

As it stated in The shift from News Feed ads to Stories ads will be a bigger transition than desktop ads to mobile ads for Facebook. Each would hope the other would show unskippable ads first so it could try to steal their pissed-off users. An Instagram spokesperson told me they had "no plans to share right now" about unskippable ads, and a Facebook spokesperson said "We don't have any plans to test unskippable stories ads on Facebook or Instagram." But plans can change. By making some Stories ads unskippable, Facebook's apps could charge more while making them more impactful for advertisers. Employing unskippable ads could also create an incentive for people to pay for a hypothetical ad-free Facebook Premium subscription in the future.

Strategists raise alarms about Facebook delays in approving Hispanic political ads

☰PoliticsStrategists raise alarms about Facebook delays in approving Hispanic political adsThe logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. With less than three months to go before the midterm elections, Facebook is enforcing strict new requirements on digital political ads. Among other demands, they force political ad buyers to verify their identities by receiving mail at a known U.S. address. In March, the group uploaded a Facebook ad asking people to vote and make phone calls to support Veronica Escobar, a Democrat running for Congress in El Paso. When the buyers requested that Facebook target the ad at Spanish speakers in the district, it was rejected, said Loisel.

Get ready for Facebook ads in your WhatsApp chats

as informed in Of course, Facebook ads are coming to ruin your WhatsApp experience. On top of that, Facebook has one other idea to monetize the chat app, which users might appreciate. WhatsApp on Wednesday announced new tools that will allow businesses to offer customer support via WhatsApp chat, which may be a great addition to the service. While customer support can be an excellent new WhatsApp feature, seeing ads in your regular chat experience is more annoying. The report notes that Facebook's WhatsApp announcements came after the departures of WhatsApp's co-founders, Jan Koum and Brian Acton, following disagreements with Facebook over monetizing the chat app.

collected by :Roy Mark