Facebook Accused of Allowing Bias Against Women in Job Ads

as mentioned in Facebook faces discrimination lawsuits for allegedly allowing employers to target job ads at a single gender. September 19, 2018 3 min readThis story originally appeared on Business InsiderFacebook is in hot water amid accusations that it allowed employers to target men with job ads. It found that Uber had targeted ads for driver positions specifically at men across more than 12 U.S. cities. ProPublica gathers information on Facebook ads through a browser plugin that readers can install. The publication also found Pennsylvania State Police boosted an ad targeted to men that featured enticing salary details, while a truck company specifically targeted men who were interested in college football.

Facebook Accused of Allowing Bias Against Women in Job Ads

Facebook has been criticized in recent years over revelations that its technology allowed landlords to discriminate on the basis of race, and employers to discriminate on the basis of age. Now a group of job seekers is accusing Facebook of helping employers to exclude female candidates from recruiting campaigns. The job seekers, in collaboration with the Communications Workers of America and the American Civil Liberties Union, filed charges with the federal Equal Employment Opportunity Commission on Tuesday against Facebook and nine employers. The employers appear to have used Facebook's targeting technology to exclude women from the users who received their advertisements, which highlighted openings for jobs like truck driver and window installer. The charges were filed on behalf of any women who searched for a job on Facebook during roughly the past year.

Facebook Is Letting Job Advertisers Target Only Men — ProPublica

referring to Apply now." A Michigan-based truck company took out ads targeting not just men, but men interested in college football. Participate in the Project Updated: Facebook Political Ad Collector See how political advertisers target you. Ryan Tarkowski, communications director for the Pennsylvania State Police, says their Facebook ad targeting men was part of a larger recruitment campaign that also targeted women and other groups. Targeting by sex is just one way Facebook and other tech companies let advertisers focus on certain users — and exclude others. "We don't know the full picture."Here are the job ads ProPublica found that target by sex.

collected by :Roy Mark