In India, Google races to parry the rise of Facebook

as mentioned in Leffler said she always expects job candidates to negotiate their job offer because it shows how they'll behave once they get hired. Negotiating a job offer is a notoriously harrowing process, especially if you've never done it before and assume the world will explode if you request a dollar more. Leffler told Business Insider, "I am always expecting people that I hire on my team to negotiate their job offer." Leffler said, "I know when they're in their roles for me, they're going to negotiate whatever it might be. Ultimately, a candidate's willingness to put themselves out there and negotiate any piece of a job offer reveals a lot about their potential work performance.

Google and Facebook are on the hunt in Illinois for fresh tech talent. Here's how Chicago companies compete.

Two financial companies paid for recruiting trips to their offices in New York City and Chicago. (Terrence Antonio James/Chicago Tribune)Meanwhile, Google, Facebook and the other tech behemoths are hitting the campus recruiting circuit hard alongside smaller companies that aren't household names. It's an endless hustle for Chicago companies, especially this time of year. Alex Guo, a senior computer science major at the University of Illinois at Chicago, is vice president of a student organization that sometimes helps organize tech talks from companies. UIC benefits from its proximity to Chicago companies, said Thy Nguyen, career services director at the university.

In India, Google races to parry the rise of Facebook

as informed in The revamped strategy mirrors initiatives that have succeeded in boosting the time Indian consumers spend with Google services. Facebook and Google between them took 68 percent of India's digital ad market last year, according to advertising buyer Magna. Eight Indian ad buyers interviewed by Reuters were divided on whether Facebook would overtake Google in Indian ad revenue. Indian users during the first half of this year spent more time on Google services than on Facebook services, according to estimates from audience measurement firm Comscore. Small businesses in emerging markets are less likely to have websites, a foundation for Google ad campaigns but unnecessary for Facebook.

Amazon came out nowhere to claim the No.3 spot in online advertising — and its game plan should make Google and Facebook afraid

The research firm said that Amazon's share of the overall market will reach approximately 4.2 percent. Amazon appears ready to cut deeper into Google and Facebook's market share. But Amazon's share of the retail market continues to expand More than half of all product searches occur on Amazon, Leigh said. One doesn't have to look too deeply into Amazon's ad business to discover some eyebrow-raising behavior, say observers. She said that Facebook and Google and other players in the digital ad business "should be afraid."

collected by :Roy Mark