Facebook may have knowingly inflated its video metrics for over a year
Advertisers were duped into focusing on the social network under the belief that people were spending more time watching on Facebook than through other video platforms. The inflated data also led many media organizations to put an emphasis on Facebook video and chase views to the detriment of other editorial efforts. The plaintiffs allege that advertisers began to question Facebook about metrics that seemed off in 2015. "The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. It's easy to see how advertisers would be encouraged by such inflated data and choose to dump more money into Facebook video ads versus those on YouTube and other platforms.
Facebook wants to fix video calls with Portal, a $200 gadget that lets you talk to your Messenger friends
coupled with Facebook thinks video calls are broken — and it's betting that people are willing to pay for a better experience. On Monday, the Silicon Valley tech giant unveiled the Facebook Portal, a video-chat and smart-speaker device that it said would start shipping in November. The Portal, which comes in two sizes, integrates with Facebook's Messenger chat app and is designed to be used for video calls with a user's friends. The Portal will cost $199 and the larger Portal Plus $349, and it will be available only in the US. Often conducted on small smartphone screens, video calls are a pretty poor approximation of actual human connection.
Facebook may have knowingly inflated its video metrics for over a year
Advertisers were duped into focusing on the social network under the belief that people were spending more time watching on Facebook than through other video platforms. The inflated data also led many media organizations to put an emphasis on Facebook video and chase views to the detriment of other editorial efforts. The plaintiffs allege that advertisers began to question Facebook about metrics that seemed off in 2015. "The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. It's easy to see how advertisers would be encouraged by such inflated data and choose to dump more money into Facebook video ads versus those on YouTube and other platforms.
referring to Facebook thinks video calls are broken — and it's betting that people are willing to pay for a better experience. On Monday, the Silicon Valley tech giant unveiled the Facebook Portal, a video-chat and smart-speaker device that it said would start shipping in November. The Portal, which comes in two sizes, integrates with Facebook's Messenger chat app and is designed to be used for video calls with a user's friends. The Portal will cost $199 and the larger Portal Plus $349, and it will be available only in the US. Often conducted on small smartphone screens, video calls are a pretty poor approximation of actual human connection.
Facebook wants to fix video calls with Portal, a $200 gadget that lets you talk to your Messenger friends
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