Facebook expands ad buying options for premium video
By Sheila DangNEW YORK (Reuters) - Facebook Inc on Tuesday launched new advertising options for its premium video content to attract marketers hoping to buy ad spots in a similar manner to traditional television networks. The social media platform hopes the move will help it make more money from its Facebook Watch feature, which has short-form video content from publishers like the Economist, as well as premium shows starring well-known Hollywood actors like Elizabeth Olsen. That feature, called In-Stream Reserve, will target audiences that are verified by audience measurement company Nielsen, which is also the industry standard for linear TV. Advertisers can now also purchase spots on premium content in the food and news categories, in addition to sports, entertainment and fashion and beauty, which had been available previously. Facebook also introduced sponsorships, which allow advertisers to be the exclusive sponsor of a program for U.S. viewers.
Facebook announces new program for premium video ads
additionally Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve advertising — video ads with a curated list of hundreds of publishers, at a set price, with Nielsen-verified audiences. In fact, Facebook said at a press event today that In-Stream Reserve ads are reaching nearly 100 million U.S. viewers each month. Henick said that there are "three main pillars" to Facebook's video strategy: community, interactivity and the ability to "co-watch" a show with others. And while Watch is at the center of Facebook's premium video strategy, it's worth noting that Showcase ads aren't limited to Watch; they can be viewed across Watch, the News Feed and Facebook Pages.
Facebook expands ad buying options for premium video
By Sheila DangNEW YORK (Reuters) - Facebook Inc on Tuesday launched new advertising options for its premium video content to attract marketers hoping to buy ad spots in a similar manner to traditional television networks. The social media platform hopes the move will help it make more money from its Facebook Watch feature, which has short-form video content from publishers like the Economist, as well as premium shows starring well-known Hollywood actors like Elizabeth Olsen. That feature, called In-Stream Reserve, will target audiences that are verified by audience measurement company Nielsen, which is also the industry standard for linear TV. Advertisers can now also purchase spots on premium content in the food and news categories, in addition to sports, entertainment and fashion and beauty, which had been available previously. Facebook also introduced sponsorships, which allow advertisers to be the exclusive sponsor of a program for U.S. viewers.
as mentioned in Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve advertising — video ads with a curated list of hundreds of publishers, at a set price, with Nielsen-verified audiences. In fact, Facebook said at a press event today that In-Stream Reserve ads are reaching nearly 100 million U.S. viewers each month. Henick said that there are "three main pillars" to Facebook's video strategy: community, interactivity and the ability to "co-watch" a show with others. And while Watch is at the center of Facebook's premium video strategy, it's worth noting that Showcase ads aren't limited to Watch; they can be viewed across Watch, the News Feed and Facebook Pages.
Facebook announces new program for premium video ads
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