Facebook Watch is reportedly slashing its news programming
Rather than fully fund a show's production, Facebook will now expect publishers to cover more of the upfront expense, but will also allow publishers to sell some ad inventory. A source for Digiday reinforced that this doesn't mean Facebook is getting out of news programming entirely, only restructuring the business end of things. Facebook Watch currently works with publishers including ABC News, CNN and Business Insider and hosts shows like "Anderson Cooper Full Circle" and BuzzFeed's "Profile." Facebook launched Watch a year-and-a-half ago and only added daily and weekly news shows last June. By the looks of it, Facebook Watch isn't going anywhere.
Facebook won't renew two-thirds of existing Facebook Watch news shows
by the same token on Facebook is showing a greater willingness to ax news programming that's not working on Facebook Watch. Overall, Facebook has launched 21 news shows on Watch including CNN's "Anderson Cooper Full Circle," BuzzFeed's "Profile" and Univision's "Real America with Jorge Ramos."In recent months, Facebook has been telling news publishers that it will only renew about a third of the existing news shows that it has funded for Facebook Watch, according to publishing sources that have met with Facebook. Instead of Facebook subsidizing news publishers en masse, it's functioning more as a TV network, open to canceling shows that aren't getting viewership. (Facebook typically takes a 45 percent share of ad revenue on its mid-roll video ad breaks product.) It's unclear exactly which existing shows won't be renewed by Facebook.
Facebook Watch is reportedly slashing its news programming
Rather than fully fund a show's production, Facebook will now expect publishers to cover more of the upfront expense, but will also allow publishers to sell some ad inventory. A source for Digiday reinforced that this doesn't mean Facebook is getting out of news programming entirely, only restructuring the business end of things. Facebook Watch currently works with publishers including ABC News, CNN and Business Insider and hosts shows like "Anderson Cooper Full Circle" and BuzzFeed's "Profile." Facebook launched Watch a year-and-a-half ago and only added daily and weekly news shows last June. By the looks of it, Facebook Watch isn't going anywhere.
as informed in Facebook is showing a greater willingness to ax news programming that's not working on Facebook Watch. Overall, Facebook has launched 21 news shows on Watch including CNN's "Anderson Cooper Full Circle," BuzzFeed's "Profile" and Univision's "Real America with Jorge Ramos."In recent months, Facebook has been telling news publishers that it will only renew about a third of the existing news shows that it has funded for Facebook Watch, according to publishing sources that have met with Facebook. Instead of Facebook subsidizing news publishers en masse, it's functioning more as a TV network, open to canceling shows that aren't getting viewership. (Facebook typically takes a 45 percent share of ad revenue on its mid-roll video ad breaks product.) It's unclear exactly which existing shows won't be renewed by Facebook.
Facebook won't renew two-thirds of existing Facebook Watch news shows
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