Facebook apologizes for overstating key ad metric
A man poses with a magnifier in front of a Facebook logo on display in this illustration taken in Sarajevo, Bosnia and Herzegovina, December 16, 2015.REUTERS/Dado RuvicFacebook Inc on Friday apologized for an error in the way it measured a key metric of video viewership that significantly amplified users' viewing times on its platform.The social media giant had said a few weeks ago that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.
Facebook apologizes for feeding inflated video-view numbers to advertisers
On Friday, Facebook took to its official blog to confirm and respond to a Wall Street Journal report.In the blog post, the company acknowledged that one of Facebook's most crucial metrics for measuring video-view performance had been wildly inflated.The blog post, from Facebook VP of marketing David Fischer, spells out exactly what the company did wrong.
Facebook apologizes for overstating key ad metric
Facebook on Friday apologized for an error in the way it measured a key metric of video viewership that significantly amplified users' viewing times on its platform.The social media giant had said a few weeks ago that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.At the time, Facebook had said that the "discrepancy" did not impact advertising billings and introduced newer metrics to replace the previous method.
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