collected by :Molly Tony
Facebook on Tuesday said it will offer refunds to some advertisers whose mobile ads were affected by a bug. The bug incorrectly attributed some users' clicks on Facebook's video carousel as link clicks, which caused advertisers who paid for such ads to be incorrectly billed. "Regardless of how many impressions were affected, we take all bugs seriously and apologize for any inconvenience this has caused," Facebook said. ADVERTISEMENTThe company said it will fully reimburse advertisers who were incorrectly charged. Facebook said that it fixed the bug causing the incorrect charges.
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Facebook on Tuesday said it will offer refunds to some advertisers whose mobile ads were affected by a bug. The bug incorrectly attributed some users' clicks on Facebook's video carousel as link clicks, which caused advertisers who paid for such ads to be incorrectly billed. "Regardless of how many impressions were affected, we take all bugs seriously and apologize for any inconvenience this has caused," Facebook said. ADVERTISEMENTThe company said it will fully reimburse advertisers who were incorrectly charged. Facebook said that it fixed the bug causing the incorrect charges.
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Facebook to refund overcharged advertisers over measurement error
Facebook will reimburse some advertisers after the company found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. Advertisers will receive a full credit for the charges they incurred for these misattributed clicks," Facebook said in a blog post. The bug occurred when people were on mobile web browsers on smartphones, not on the desktop or in the Facebook mobile app. Most consumers use Facebook through the app on their phones, and mobile web browser ad impressions make up a small percentage of the overall ads impressions people see on Facebook. "In these cases, instead of being billed only for link clicks (clicks to an advertiser's selected destination), these advertisers were incorrectly billed when people clicked on the videos in the carousel to enlarge and watch them.
This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app," Facebook said in a statement. In another blow to its reporting mechanisms, Facebook has admitted to misreporting mobile web ad numbers and handed back refunds to advertisers. "Most consumers use Facebook through the app on their phones, and mobile web browser ad impressions make up a small percentage of the overall ads impressions people see on Facebook," the company said. "We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. "Given that this bug related to mobile web for smartphones only, and specifically for video carousel ads that bid on link clicks, the impact from a billing perspective was 0.04% of ads impressions.
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